[摘要] 2015年珠海土地市场可谓热闹非凡,优质宅地陆续上市,品牌房企不断上演疯狂的“抢地战”,“地王”踪迹不断涌现,“面粉贵过面包”趋势逐渐明显;主城区宅地供应再度发力,保利、万科、华发、格力、时代等实力大房企继续圈地,而奥园、碧桂园、恒大地产等外来房企也成功初进珠海市场。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">编者按 2015年珠海可谓热闹非凡,优质宅地陆续上市,品牌房企不断上演疯狂的“抢地战”,“地王”踪迹不断涌现,“面粉贵过面包”趋势逐渐明显;主城区宅地供应再度发力,保利、、华发、格力、时代等实力大房企继续圈地,而奥园、、恒大地产等外来房企也成功初进珠海市场。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">2015年珠海368.63万㎡,同比去年469.41万㎡,出让面积减少了21.47%;全年额207.16亿元,同比去年162.68亿元,增加了27.34%。而这一数据的直接体现出今年出让地块的“性价比”颇高,尽管全年卖地面积同比减少,但反而赚更多了。
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rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">一、珠海卖地整体情况
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rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">2015年珠海368.63万㎡,同比去年469.41万㎡,出让面积减少了21.47%;全年额207.16亿元,同比去年162.68亿元,增加了27.34%。纵观全年,土地成交面积单月高的是7月,共成交了13宗土地,以量取胜;土地成交金额单月高的则为9月,该月珠海大横琴有限公司以总地价54.88亿元拿下横琴当时的总价地王,该地块不仅创下了2015年珠海土地成交总价新高,也直接推高了9月土地成交金额。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px" align="center">
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">近期5年珠海卖地情况对比
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">数据是检验市场真实的标准,从近5年珠海卖地面积、金额的数据对比可以看出,珠海卖地面积减小了,但是价格却上涨了,“面粉贵过面包”趋势逐渐明显。地价与新建项目成本直接相关,对未来有决定性影响,以上半年拍出的龙光地王为例,楼面地价达17600元/㎡,未来产品单价预估超3万/㎡。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px" align="center">
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">二、各区域卖地情况对比
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">西区成交量大 横琴卖地价更高
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">2015年珠海成功出让85宗土地,合计368.63万㎡;在所有区域中,西区成交量高,成交36宗共188.94万㎡;而方面,2015横琴卖地123.82亿元,创造了占全市57.77%的成交金额。
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rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">三、宅地/商住地成交分析
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">主城区宅地供应再发力 高价地王频频诞生
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">总体来说,今年珠海热度颇高,抢地大战频繁上演。2015年珠海住宅地、商住用地共出让11宗,成交面积75.93万㎡,成交金额达79.93亿元。一扫去年的沉寂,今年主城区宅地供应再度发力,11宗成交地块7宗来自主城区;横琴、平沙、白蕉等潜力区域的黄金地块更是被保利、、华发、格力、时代等实力大房企斥巨资拿下,高价地王频频诞生。
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rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px" align="center">2015年珠海住宅用地、商住用地成交一览
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">综合来看,含住宅开发性质的用地基本由有钱、有势的品牌房企拿下。无疑,未来的珠海市场中,商品房的开发仍会以品牌房企为主。
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rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">四、一些揭示真相的盘点
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">》》》2015年珠海地王盘点
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">①2015珠海单价地王:
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">1月28日,位于夏湾湾六路南侧、昌盛路北侧,面积为15876.62平米的珠国土储2014-43地块被龙光地产以楼面价17600元/平米拍下,刷新珠海市区地王记录。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">8月19日,南湾一宗11518㎡住宅用地,由鹤山市共和房产开发有限公司以楼面价17600元/平、总地价6.08亿元成功竞得,溢价97.75%。其中,17600元/平的楼面地价与今年年初龙光地王持平,成为2015年珠海新晋单价地王。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">②2015珠海总价地王:
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">9月11日,横琴新区一宗34.5万平口岸及交通枢纽综合用地,由珠海大横琴口岸实业有限公司以楼面地价6500元/㎡、总地价54.88亿元拿下。该宗地块创下了今年珠海土地成交总价新高,成为2015年珠海总价地王。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">》》》各区域地王地价变化走势
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">地王带来的是地价的上涨。2014年中铁建工以16400元/㎡的楼面地价,拍得九洲大道南3万多㎡的住宅用地,创造了主城区卖地的高单价纪录,而2015年的龙光地王以17600元/㎡的楼面地价再次刷新了这一纪录。横琴2015年的单价地王地价也飙涨到12350元/㎡,而2014年横琴地王地价高为6340元/㎡,来自华发拍得的一块商业、体育设施用地。
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px" align="center">
rder-: 0px; border-right: 0px; white-space: normal; border-bottom: 0px; text-transform: none; word-spacing: 0px; color: rgb(0,0,0); outline-width: medium; padding-bottom: 0px; text-align: justify; padding-: 0px; font: 14px/26px arial, 宋体, simsun, helvetica, 'hiragino sans gb'; outline-style: none; padding-left: 0px; margin: 20px 0px; border-left: 0px; letter-spacing: normal; outline-color: invert; padding-right: 0px; text-indent: 2em; -webkit-text-stroke-width: 0px">而西区的地王地价则相对有所回落。2014年年底中海地产以4050元/㎡楼面地价拿下位于金湾航空新城的一住宅地,这地块也成为该年度成为西区的“单价地王”。2015年1月,同样位于金湾航空新城的商住用地被保利以3500元/㎡拿下。
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